SOCIAL MEDIA LAUNCH CONTENT
The brief was to launch the Nutella Contender / premium product from KDD.
We wanted to be fun, authentic, tempting in the content.
The idea was super simple. We have worked with Local/regional celebrities/influencers to shoot somewhat a fun filled super natural / spontaneous 1 min video collection.
We mixed three of the chosen in each video, the camera was rolling and all the facial and body expressions where 100% natural without scripting or scenarios.
The campaign drove a big success within a short period of time, and the results/figures in summery were as follows
Video Clip using iPhone - First off
A top hit audio mix
Concept & Production: The Digital Campus
Music Mix development: Talal AlFassam & Ahmad Alharbi
Music arrangement and sound mix: Bader Karam / Montadhar Alzayer
Director: Mohamad Alhmeli
Add-A-Twist Pizza Campaign
Pizza Hut Launched three pizzas on menu Add-A-Twsit
Bader From Kuwait "singer and actor" Wael from Egypt "singer" and Moumen from KSA "rapper" where chosen and three songs where created tailored to their style.
A conversation was created between the three and pushed by sponsored ads from Pizza Hut.
UMI Smartphone - Android
Brand wanted to run influencers campaign to promote the new mobile phone which is a cheaper version of the Samsung and other android flagship phones.
Main communication points were
Crystal clear screen
Long life battery
Unique phone design, that is different from the vast majority who are using iPhone and Samsung
We have created the content “video, audio” including everything you see in two days.
Ooredoo - Kashkool
Back to School Musical Play
Back to School play was developed in-house and showed in a BTS exhibition in the Kuwait Fair grounds.
Script and Scnario: AlJawa
Performance By: Back Stage Group and Buthaina AlRaisi
Director: Mohammad Hammoud
Music Video Production
Thamen 3JEEBA - ESSA ALMARZOUG
Building on the Super Popular music Hit, The Digital Campus Co-Produced a video clip for the song which already had 32m views on its music version
Produced By: The Digital Campus
DOP: Mustafa Fahmy
Director: Abdullah AlArrak - Felaso Production
The Karnival with a K which means Kuwait, is a family event hosted outdoor with many activities, home business booth selling items and food.
The event is hosted in a local park in Kuwait, and has kids activities, stage withe different performances, free givaways and lasts for 3 days
Sponsors included Americana, Alwazzan group, MNH....etc
Ran for 6 consecutive years, however put on hold due to new rules and regulations from Kuwait municipality.
Occasion Video Clips
Mother's Day - Ooredoo
On Mother's day occasion, Ooredoo wanted to do a short clip to celebrate mother's day. Mama Anisa, the famous TV figure collaborated on this unique production.
We have developed the full concept from Music, Lyrics, Video.
Concept: The Digital Campus