KDD CHOCONUTTY

SOCIAL MEDIA LAUNCH CONTENT

The brief was to launch the Nutella Contender / premium product from KDD.

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We wanted to be fun, authentic, tempting in the content.

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The idea was super simple. We have worked with Local/regional celebrities/influencers to shoot somewhat a fun filled super natural / spontaneous 1 min video collection.

 

We mixed three of the chosen in each video, the camera was rolling and all the facial and body expressions where 100% natural without scripting or scenarios.

 

The campaign drove a big success within a short period of time, and the results/figures in summery were as follows 

Aziz Louis

Video Clip using iPhone - First off

Alaa AlHindi

A top hit audio mix

Concept & Production: The Digital Campus

 

Music Mix development: Talal AlFassam & Ahmad Alharbi

 

Music arrangement and sound mix: Bader Karam / Montadhar Alzayer

 

Director: Mohamad Alhmeli

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