The brief was to launch the Nutella Contender / premium product from KDD.
We wanted to be fun, authentic, tempting in the content.
The idea was super simple. We have worked with Local/regional celebrities/influencers to shoot somewhat a fun filled super natural / spontaneous 1 min video collection.
We mixed three of the chosen in each video, the camera was rolling and all the facial and body expressions where 100% natural without scripting or scenarios.
The campaign drove a big success within a short period of time, and the results/figures in summery were as follows